Boost Retail Sales with Dynamic Marketing Ideas
Smart retailers realize that marketing is vital to bottom-line performance. The right market will increase foot traffic, create brand awareness and make your business top of mind with your target consumer. Conducting effective marketing campaigns and keeping track of it all is a challenge, even though business owners know how important it is to do so. That is why it is so important to use strategies that work.
An effective campaign will provide a good return on your investment, which means the money you spend on marketing and advertising are returned back to you in the form of increased revenue. This is a simple equation and one that can be tracked. You do not need a fancy spreadsheet, although you can create one if you would like to. Whatever method you use, there are a few simple tactics involved to help you boost retail sales with dynamic marketing:
- Determine who your target customer is. That means you want to think of your ideal customer as one person and narrow him or her down into various demographics, such as age, socioeconomic status, personality type, etc.
- Use marketing to speak to your customer as if he or she is one person instead of trying to reach a large audience. Create a voice through whatever medium you are using, whether it is print, billboard, flyers, online, social media, etc., that relates to that target customer and speak to him or her directly. Make the appropriate investment and record it in your documentation.
- Sit back and wait for the results and, then, record them. With trial and error, your campaigns will get better and better over time.
I will turn to an example of a client who owns a moving company. For years, this entrepreneur spent a lot of money sending out mailers to everyone who lived in the city. No attention was paid to the type of person or neighborhood these materials were sent to. One day, we decided to sit down and take a hard look at his marketing.
Marketing 101: A Case Study In Targeting Audiences
We determined he was wasting a lot of time reaching people who didn’t matter to his moving business. We did some research on trends in the neighborhoods surrounding his business and found many of the residents were college students. In fact, the majority of people moving in and out of a 20-mile radius around him was from the university.
To shore up his marketing plan, it was decided the mailer program from the past would be terminated. In its place, a new effort was launched that specifically targeted those students. Flyers, brochures, and business cards were distributed during the times when students were moving in and out of the specific neighborhoods where they lived. Social media campaigns on sites, such as Facebook, were run for a modest price that reached out to students toward the end of the semester. We did all this and guess what? The owner of the moving company made more money at the end of one college semester than he had in the previous six months. In fact, he had to hire additional helpers during the busy season and expanded his business hours by putting up a billboard near the campus. That is effective marketing.
Marketing That Is Right For Your Business
Use the above example to come up with a good marketing plan for your business by identifying your best customer and reaching him or her in the most effective manner. Hire a brand ambassador that appeals to your audience. Flyers, billboards, social media, and good online reviews from customers all play a part in an effective strategy. So, who is your desired customer, and how will you reach him or her?
Have you found your audience?
Contact Hawk Graphics Inc. to help you get started boosting your retail sales with dynamic marketing printing solutions to reach the perfect market in the best way. Our team of professionals will help you design and create the best printing strategy to get you on your way.