Getting to the point with your in-store marketing

96048747_SPoint-of-sale and point-of-purchase displays are popular and effective marketing strategies for retail stores. They also need to be well-designed to appeal to your customers.

First, a couple quick definitions. Point-of-sale (POS) displays are set up near registers or anyplace customers pay for their purchases. The idea behind a POS display is to get customers to impulse-buy one more thing in addition to what’s in their carts. Catchy displays catch the customer’s eye, ideally leading to an extra sale.

Point-of-purchase (POP) displays follow a similar principle — marketing specific goods to customers — but anywhere in the store. POP promotions usually are more focused toward increasing sales and improving visibility of a bigger-ticket item rather than just an impulsive add-on.

With both POS and POP displays, the cardboard/print display itself can make or break the success of the promotion. Consider what will most draw your attention in a retail environment: a metal bin containing the item with a homemade sign advertising the sale, or an impressive cardboard creation touting the product that promotes the idea you are getting a good deal for a high-quality item. Even a professionally produced sales banner next to that hypothetical bin will appeal to customers who may otherwise not know this offer was available to them.

Of course, developing and printing POS and POP displays requires a top-notch partner. Hawk Graphics can be that partner to help you take your in-store marketing to the next level. Contact us today at 973-895-5569 or sales@hawkgraphicsinc.com to learn more.

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