Large Volume Retail Printing Solutions
There are two main considerations when printing in large volume: the quality of the print and the price per copy. Naturally, everyone expects high quality at a low cost. Generally, the two terms are contradictory. But, with the right printing company, you can get both. Let’s first look at some basic facts about large-volume retail printing, requirements, and solutions.
Any volume of printing that crosses the threshold of economic viability with the office printer is high-volume printing. It could be a few hundred pages for a company with a standard printer or a few thousand pages for a company with a more advanced printer. Generally, books, booklets, brochures, flyers, catalogs, and calendars involve high-volume printing because they are printed in the thousands.
Large-volume printing may also involve large format printing, such as posters, banners, and maps. Large format means dimensions that are beyond the capability of standard printers. Standard office laser printers do not normally support paper sizes larger than A4 size (8.27” x 11.69”). Some standard inkjet printers can support up to A3 size (11.69” x 16.54”). Large format printers can print on sheets of 60 inches to 16 feet width.
Commercial printing companies use state-of-the-art printers (either offset or digital or both) that can print hundreds of pages within minutes and support large-format printing. They are also capable of printing super quality printouts, such as the kind you see in high-end glossy magazines.
Retail stores and graphics
It’s not just big companies that need high-volume printing services. Retail markets and stores also need to print catalogs, postcards, letters, brochures, flyers, leaflets, banners, and stickers from time to time as a part of their marketing campaigns. Commercial printing companies fulfill this need by offering retail graphics and printing services tailored to their specific needs.
Retail stores must be inventive and innovative in their graphic design. Their posters, banners, and flyers must be eye-catching and informative. Since prospective customers will not spend more than a few seconds looking at each poster and flyer, they must be able to convey the message in as few words as possible. This requires a lot of ingenuity.
Rather than doing their own design, which can be costly as well as time-consuming, retail stores can have their brochures, flyers, and other promotional materials designed by professional designers. Many printing companies offer graphics designing service as a part of the commercial printing services. When combined with large-volume printing, they come out to be much cheaper than hiring an independent graphics designer.
Full print services
Large commercial printing companies offer full print services that include designing and printing of all kinds of documents, including large-format printing. They have the latest printing technologies in their possession and continually update themselves to keep the latest developments. Whether you want a few hundred copies of a postcard or thousands of copies of a brochure, you can have them printed at an affordable price.
Hawk Graphics, Inc. offers full commercial printing services that include the design and printing of books, booklets, catalogs, postcards, greeting cards, flyers, brochures, business cards, calendars, and banners using both state-of-the-art printing technologies. The company located in NJ, but servicing the 48 US contiguous states, offers a range of retail printing solutions at highly affordable prices with a quick turn around time. For more information regarding your retail printing solutions, whether it be small or large, contact us by phone at 973.895.5569, email at email@example.com or use our Contact Us Form.