Tips For Eye-Catching Advertisements
The average person today encounters thousands of advertisements on a daily basis. This means that in order for your business advertisements to succeed, you will have to find ways that your competitors haven’t thought of to capture the attention of potential customers. Here are a few ways to do just that.
A Clear Call To Action
If your ad doesn’t tell the people who see it exactly what they should do next to learn more about what you have to offer, they will often look over it and move on. This is why you need to have a clear and concise call to action in your ad that is easy to understand and simple to do. Such a call to action could include telling people to call a phone number, visit a website, scan a code with their mobile phone and more.
A Single Image
A cluttered layout is one of the main things that can cause your ad to be overlooked. Ads that contain a single, prominent image tend to perform better and be more easily noticed by consumers, as this allows them to focus instantly on what you’re trying to get across to them. People today simply don’t have the time or energy to scan an ad multiple times for the information they need or to understand your offer, so help them out by keeping the layouts of your ads open and centered on a single image and message.
Use Color To Your Advantage
The way you use color in your ads dramatically affects the way it captures attention, conveys emotion and stays present in the minds of potential customers. When choosing colors for an ad, carefully consider the mood and tone you want it to have, and think about which colors could work within that framework. A great method for picking colors is using a color wheel. Attention-grabbing color combinations can be found by using colors that are on opposite sides of the wheel, typically called complementary colors. Also, try to keep the total amount of colors you use in your ad to three or less, as to not make it overstimulating and confusing to look at.
Narrow Your Focus
Many ads underperform because they try to appeal to too large of an audience. Avoid this mistake by creating separate ads that are tailored specifically to the people you know are most likely to become paying customers. Segmenting ads for certain demographics can be more time consuming and require more resources, but doing so will translate to higher sales and leads than using ads that try to cast too wide of a net.
These are just a few of the great ways you can make your ads more attractive and noticeable. By offering clear calls to action, keeping your ads open and easy to look at, focusing only on the most valuable demographics and correctly utilizing color, you’ll set your marketing campaigns up for success now and in the future.
Let the professional experts at Hawk Graphics, Inc start creating eye-catching advertisements for your business. We are a commercial printing company located in Mt. Freedom, NJ. We have been providing complete commercial printing for clients all over the United States. We provide high-quality design and print. Our entire printing team and customer service are extremely knowledgeable, friendly and reliable. We are known for hour quick turn-around time and affordable prices.
Contact Hawk Graphics, Inc to learn more. Get started with your clear call to action eye-catching advertisements today.