Do Not Underestimate The Impact of Print Advertising

Do Not Underestimate The Impact of Print Advertising

Do Not Underestimate The Impact of Print Advertising In a study of 3,000 consumers measuring various components connected to brand recognition, they found that “the brands that included print magazines in their media mix saw a 22% uplift in brand trust, a 55% increase in brand favorability and a 29% lift in purchase intent.”...