Direct Mail Marketing – A Staple Strategy Direct mail, from letters to postcards, is a staple strategy in the marketer’s toolbox. Local small businesses that service defined areas find mailing to their prospective customers a valuable tool to generate business. Because it isn’t cheap to do direct mail, it is much more enjoyable if...
It’s Vital To Write A Business Plan So you are venturing into the world of business ownership. Whether it is retail, wholesale, manufacturing, or service, one of the most vital steps before jumping in is to write a business plan. The plan clearly states what is ahead. It is in the process of writing...
Print and digital offer powerful marketing benefits on their own and complementing each other....
Branding Basics: Developing Company Names A solid business name ultimately makes or breaks a business. Creating your business name is a fundamental step in establishing your own business. Use these tips for developing business names that resonate with customers and enhance your professional image. DO: Decide how far you want your business to go...
Some of the best things in life really are free! Here are some no-cost tools that can help prevent you becoming the target of a cyber attack....
Craft a Call-To-Action That Gets Great Results No matter how great your offer is, potential leads and customers won’t take the time to check it out if you can’t entice them to do so. This is why you need an effective call-to-action that will get them excited about what your products or services can...