New Year’s Resolutions To Increase Your Businesses Success
This time of year, everyone reflects on what they’ll do differently in the New Year. New Year’s resolutions aren’t limited to personal goals. Every business should make New Year’s resolutions that carry them into the next year with happiness and success. This isn’t simply setting your business’ annual sales goals; every company does that. Rather, make five New Year’s resolutions to increase your business’s presence, productivity, and profitability.
Resolve to Walk Away From the Previous Year
Every business sets the business goals for the year, but take this common business practice one step further and analyze your previous year’s mistakes. Many businesses simply walk away from their previous mistakes with a vow to never commit them again. What they don’t realize is that the old proverb “in every mistake, there is potential for growth” is so very true. Look at your mistakes from the previous year and figure out why they ended up as mistakes in the first place. What went wrong? How negative was the impact on your business? What did you learn from the mistake? Then, create your new business goals for the New Year. Arm yourself with each mistake’s lessons before you create your annual plan for the upcoming year.
Resolve to Get Your Business Involved in Your Community
Every business should list their business with the local Chamber of Commerce, but you should not stop there. These days, people are conscious solicitors, and they are interested in supporting local businesses more than ever, so get your business involved in your community in positive ways. This marketing strategy tells people your business cares about them, and there is no better way to promote your business than by showing you care. Sponsor local charity events or hold a food and clothing drive for your local homeless shelter. Support your local sports teams, too. Get involved in little league athletics to market indirectly to the parents of the participating children.
Resolve to Include Your Employees
While you’re getting more involved in your community, include your employees. Don’t just involve them in your community outreach programs, sit down with each employee and find out what his or her career New Year’s resolutions are. Perhaps you have a receptionist who wants more responsibility or a sales representative who isn’t happy doing what he’s doing, which is why his numbers are low. You won’t know what’s going on inside your employees’ heads unless you take the time to sit and talk with them. Resolve to meet with each one to set New Year’s career goals. Your business will benefit, as they will see that you care and work much harder.
Address with a Follow-up
While you’re out and about in your community and talking with each employee, listen carefully to what people say and then address that with a follow-up email or printed mailer. If you’ve performed your networking due diligence, you should have a following on your business’ social media platforms, email subscription list and addresses. Now is the time to engage people with what you are offering. A nice brochure would be perfect. Let your reader know how you started your business because you’re good at what you do. Teach them about your business and you. This creates a personal bond between you and your potential customers, which, in turn, ties directly into being more involved in your community. People want to hear what you have to say, so deliver your message. At the end of your brochure, it is always a good idea to include an incentive and call to action.
Resolve to Keep it All Organized
Every New Year, people make a resolution to be more organized and you’re adding a bunch of stuff to your to-do list. You’re reaching out to your community and your employees, you’re writing an email or mailing a brochure, you’re increasing your business presence, so you’d better keep everything straight. Resolve to organize yourself with a cloud-based program that keeps everything in one place and easily accessible from all of your electronic devices. If you don’t currently have everyone on a cloud-based network, it might be time to invest. This helps employees, managers, supervisors, and you stay on top of all facets of your business, which streamline operations and saves you money.
As you usher in the New Year, don’t just vow to be a better you. Vow to be a better business. These five resolutions help you prevent past mistake, increase presence and profits, and boost your employee and customer happiness. When you work hard to please people, they work hard to please you.
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