6 Low-Cost Marketing Ideas for Small Businesses

6 Low-Cost Marketing Ideas for Small Businesses

Out-of-the-box Marketing Ideas for Small Businesses

Not every marketing campaign has to be a big budget campaign with television advertisements and billboards. A small company can find several innovative ways to get their name out there. It just takes a little time and some out-of-the-box thinking. You don’t have to send cold emails to hundreds of recipients or post endlessly on Facebook in hopes that something will stick. Here are 6 great marketing ideas for small businesses:

Promotional products

Heading to a convention or another type of event? Why not put your logo on promotional items that you can hand out to consumers? T-shirts, pens, buttons, and even stress balls all make up great promotional items. Plus, stress balls provide great exercise for anyone who writes a lot.

Customer referral program

You’ve got a few customers or followers, so what now? Use your existing followers or customers to get even more. Provide incentives or rewards to encourage referrals. You could offer discounts, free items, or something else. Remember that nobody trusts anyone more than their friends.


Depending on what your company specializes in, you can quite easily hold a class to teach people about a certain topic. You can share your knowledge with your audience and establish yourself or your company as a thought leader in that particular field. For example, if someone learned something great about keyword research from your company that specializes in SEO, then you have proven that your company works. You can also make some income by charging anyone who wishes to take the workshop.

Online Contests

Everyone wants a chance to win something for free. Very few things will get more people to talk about your company than the chance to win a cool prize. Ask your followers to retweet a certain message or buy your product in order to enter a contest. Just make sure that your prize is good enough to get people excited.


A useful infographic that teaches its audience something useful is extremely valuable. Infographics are infinitely shareable and are great for driving traffic back to your website. Submit it to Infographics Journal, Daily Infographic, Cool Infographics, r/infographics, and other places. Add an embed code at the bottom so that others will want to post it on their website.

Partner with another business

Creating a mutually beneficial partnership with another company in the same industry, even a rival, can have huge benefits. If both parties come together to hold a contest, event, or webinar, both companies will help the other one grow. If you partner with someone in a certain niche, you can expose yourself to a completely new audience.


You don’t necessarily need a big marketing budget to effectively get your word out there. Even small businesses can still market their ideas and reach new customers. There are countless ways to find a new audience and sell more products even without spending a lot of money.

Get Started

Let Hawk Graphics help you with your print advertisements and promotional products. Our design and commercial printing team have been providing top-notch print advertisements and promotional products for clients for many years. Hawk Graphics is located in Mt. Freedom, NJ. We provide complete commercial printing, promotional, digital and other services across the entire country.

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