Alternative Ways to Attract New Customers With Marketing Postcards
Postcard marketing is an effective yet inexpensive way of promoting your business. You could, of course, send a postcard to everyone on your mailing list but there are also other ways in which you can distribute your postcards so that they will fall into the hands of potential customers.
Think of places where your potential customers are likely to visit and leave a pile of postcards in a prominent place in each location. For example, if you operate a travel website, leave marketing postcards in such places as train stations, bus stations, and airports where they are likely to attract the attention of travelers.
You could also leave your postcards at the premises of related, but not compete, businesses. For example, if you sell expensive jewelry, you could ask the owners of high-end boutiques (which do not sell jewelry) if you could leave a stack of postcards there. If you take some time to get to know the owners of these businesses, you may find that some of them may even actively promote your business by telling their customers about it and giving them a postcard personally.
If your business has a wider appeal to consumers in general, you could leave your postcards in such public places as coffee shops, grocery stores, and bars.
If you operate an online business but occasionally sell items at events such as craft fairs and Christmas markets, you could display a stack of your marketing postcards with your goods. Encourage people who do not make a purchase to take a postcard which directs them to your website. Similarly, give a postcard to each person who makes a purchase so that they have a record of your website address and are therefore able to make their next purchase online.
A colorful, double-sided postcard with an eye-catching design will attract the attention of passers-by. Include an offer or coupon on your postcard to give an added incentive for new customers to contact you. Leave your postcards in a large number of places that are frequented by potential customers. You will be pleasantly surprised by the positive response.
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