Don’t wait to plan for spring and summer

32854480 - two friends window shoppingEven though all these nor’easters might not suggest it, spring has officially arrived. Your business made it through the challenging winter months and may be ready for nicer weather and an increase in customers and revenue.

Alas, spring always seems to zip by, bringing us to summer, which can feel like it’s going too fast as well. Drawing customers to your retail store during these months and making the most of your marketing strategies can be a challenge. Consumers may be more inclined to enjoy a beautiful afternoon outside rather than shopping in your store. And your own employees are more likely to take vacation at this time of year as well. Consider all the opportunities for sales and promotions over the next few months:

  • Earth Day
  • Mother’s Day
  • Memorial Day
  • End of school/beginning of summer
  • Flag Day
  • Father’s Day
  • Fourth of July

You may not plan promotions for all these occasions, but without some advance planning, any one could sneak up you. For example, you don’t want to start advertising a Father’s Day sale the Thursday before the holiday. Yet, during these months, when customers and your own employees are not as prevalent, such an oversight can and does happen. And don’t forget, around mid-July, back-to-school sales fire up …

The key to making the most of your marketing for the rest of spring and into summer is to start planning now. With an advance strategy, you can design sales and order print materials with plenty of time to spare. After all, the longer and more prominently a promotion runs, the more likely customers will take advantage of it—and the more you will profit from it.

Hawk Graphics can assist with your spring/summer planning and help your retail marketing efforts turn reluctant shoppers into satisfied customers. Contact us today at (973) 895-5569 or to learn more.