Printing for the pharmaceutical industry is rapidly expanding and changing. Experts expect the industry to increase to more than $100 billion a year by 2020. While pharmaceutical printing is a growing industry, there are new technologies companies need to be aware of. Printing for pharma companies isn’t the same as printing for other businesses. Pharma printing has unique challenges in addition to advances in technology.
Want to know more about pharmaceutical printing? Keep reading for information on how you can stay ahead of the curve.
Pharma Printing is Unique
There are several unique features of pharma printing that make it stand out from other types of printing.
One of the most important aspects of pharma printing is the notion of security features. Security features are vital to printing. They must be in place to protect the pharma brand. For the pharmaceutical industry, the brands have proprietary ownership. They have to because pharmaceutical companies spend years and millions of dollars developing products. And, the companies want to protect them.
Protecting the Supply Chain
Many pharmaceutical printers have special printing machines for pharma printing. Pharma companies want to make sure their supply chains are completely secure. If the printing company isn’t secure, there is a danger another company could reproduce the product. Commercial printers often have security protocols in their factories or warehouses. Companies must account for each link in the supply chain. For example, they need to keep track of bar code scanners, visual scanners, and glue detection systems. The chain needs to be able to detect flaws or copy problems. Pharma printers account for every item on the supply chain. This may mean that employees undergo a background check.
Many pharma printers have also installed 24-hour surveillance cameras that they can check and review for problems. In addition, pharma printers must handle their waste differently. They must be sure they have disposed of all of it. Also, a printing company doesn’t want any other company to know what it printed. Specialized commercial printers for the pharma industry either shred the packaging very finely, or they choose to incinerate it.
Printers with Integrity
In the pharma industry, it’s very important that the packaging and labeling on pharmaceutical products be the same. And, it must remain the same from week to week and month to month. Letters used in the packaging must be readable and clearly printed. New technology in the printing industry allows printing companies to scan copy and make sure the printing is legible. Machines can also determine whether the lettering and graphics are pleasing on the packaging.
There may also be an issue with color and security for pharma printing. Many pharma packages include security features. New printers allow packaging and other pharma printing to incorporate added security features to protect brand integrity.
Adapting to Shorter Press Runs
Another new trend in pharma printing is the notion of smaller batch jobs. That is, in part, because of the demand for strict security features. Also, the FDA is constantly updating, revising, and changing its criteria for packaging of pharmaceuticals. Usually, companies must change their packaging every six to nine months. This means that batch packaging must also change every six to nine months. If printers can keep up with the demands of the pharmaceutical companies, they are able to grow their businesses.
Are you a pharma company? Do you need information and assistance with your printing and graphics claims? Why not give us a call? Contact Hawk Graphics Inc. for help with all your pharmaceutical printing needs and see what we can do for you. We have the technology it takes to keep your pharma printing secure and up to date.