Professional Pharmacy Brochure Ideas
Representing your business with high-quality promotional materials is of the utmost importance. In today’s world, people expect information to be at their fingertips, presented in a format that is easy to understand. Anything less and, well, that potential customer will simply move on to someone else. That is what makes printing and design services vitally important for all professional businesses, and that includes pharmacies.
Ideas for Conveying Your Corporate Identity
Providing the consumer with a cohesive brand presence starts with a good brochure. A pharmaceutical brochure design with the right graphics and images to promote your corporate identity is what you should aim for. Once you have a solid idea of how you would like to present yourself, these brand identifiers can even be expanded across other mediums, if you choose to do so. You can add the same advertising message to your website, blogs, social media pages, and other online forums. But, first, colorful, high-resolution printing brings your brand to life in great pharma brochure designing. Let’s explore some possibilities.
Design and Layout Ideas
Improve the effectiveness of your brochures by choosing the ideal design and layout. What do you want to say about your pharmacy? Is there an image or icon that succinctly conveys your message? Choosing the design elements and then laying them out properly is key to an effective brochure. Perhaps you have very reputable pharmacists on staff. In this case, a photo of a professional pharmacist can be put front and center. Or, perhaps, one of the main perks of your pharmacy is that it is located close to a hospital, in which case putting your address or other location information in a prominent place would be important. We recommend staying away from cliché, one-graphic-fits-all types of layouts and, instead, try to come up with one that truly represents the spirit of your business.
Unique Font Ideas
Customize your promo materials by using a unique font. The best font will catch the customer’s eye and draw him or her into your message. As a pharmaceuticals company, you will want to project a professional, yet comforting, image. This can be accomplished through the use of the correct font for printing your brochure, from softer calming styles for family-oriented environments to authoritative fonts that reassure the patient that, yes, when he or she visits your pharmacy, he or she will be dealing with knowledgeable professionals. You can also choose a font type that is similar to what is used in print media headlines to draw attention to a special item or grand opening. Fonts may seem like a minor detail, but professional printing companies know that they are one of the first things you should think about when putting together your brochure.
Good copy is a critical part of great brochures. While often undervalued, how you express your ideas through the written word must be carefully thought out. It is usually recommended that you start with a list of headlines, with the main idea first. Then, you can list subsequent ideas and lay them out in an easy-to-understand format that supports the main idea you’re trying to convey about your pharmacy.
You will want to express what makes your pharmacy unique, i.e. maybe yours is a compounding pharmacy. Make sure your targeted customer knows that your pharmacy does compounding by announcing it loudly at the beginning of your ad copy. By speaking directly to your demographic through simple statements that explain your message, you are all but guaranteed to get the right message to the right audience, from the first moment they pick up your brochure.
Hawk Graphics can help you with your Pharmacy brochure advertising. Feel free to contact us at any time and we will be happy to help you start designing and creating an advertisement that will surely impress. Contact us today.
We are located in Mt. Freedom, NJ in Morris County, however, we provide pharmacy printing throughout the 48 US contiguous states at high-quality and affordable prices.